суббота, 3 марта 2012 г.

Say Hello to the New Content Powerhouse.

Byline: MAVIS SCANLON

It's official. With the $14 billion NBC-Universal merger finalized last week, NBC's ambitious and long-awaited plans to become a content powerhouse shifted into high gear. Marketing the new NBC cable brands - which will include USA, Sci Fi, and Trio, along with other venerable assets such as the Universal film and television libraries - will be a priority. So will deploying that content through on-demand and interactive technologies. NBC chairman and president Bob Wright said last week NBC's Law & Order series and USA's Dead Zone are examples of content that could be packaged easily and sold on demand.

"This is a company that will have …

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